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Blog

4 Things You Need To Know About GA4

If you’re even remotely connected to the world of marketing, you’ve heard of Google Analytics 4. But, if you’ve made the switch to this new data analytics platform or are realizing you now need to,…

Blog

ChatGPT: What exactly is it good for?

ChatGPT: What exactly is it good for? Hint: A poet this thing is not. Okay, ChatGPT and generative AI in general are officially a big deal. Big enough to spark some serious questions we hear…

Blog

What’s the difference between a CMO and a fractional CMO?

The role of chief marketing officer (CMO) is well-established. The creation of “chief marketing officer” as a position dates back to the 1990s in response to the increased complexity and strategic importance of marketing as…

Blog

When and How to Hire a CMO

As your business matures, adapts, and innovates to serve your customers and grow your revenue, your approach to marketing must naturally change to support your strategic vision for the future. In fact, it’s pretty close…

Blog

Laying the Foundation for Candidate Attraction

Candidate attraction is not a simple task, and it has become more complex than ever before. The job market remains increasingly competitive for employers with candidates in the driver’s seat for the foreseeable future. We…

Blog

Lady Leaders Book Club Podcast Series

The Lady Leaders Book Club, authors of Together We Rise, are releasing a series of 6 podcasts with You Own the Experience and TheEdge.  Hosts Leslie Vickrey of TheEdge podcast along with Lauren Jones and…

Podcast

Finding Your Next Possible Thing: Lisa Brezonik, CEO at Salo

On this episode of TheEdge, Salo’s CEO, Lisa Brezonik joins ClearEdge Marketing CEO and Founder Leslie Vickrey to discuss the power of demonstrating true work-life harmony as leaders, carving out what you need to be…

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