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How Doing 2% More of This Can Make You More Accountable
Accountability isn’t something you’re born with. (Recap from our webinar, Accountability: What is it Good For? Already attended: Skip to the takeaways.) It’s ok if you rolled your eyes when you saw the word “accountable.”…
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Blog
5 ways to repurpose content and maximize your investment
Unlock the power of content repurposing with 5 strategies that go beyond recycling. From transforming articles into interactive visuals to leveraging multimedia for wider reach, learn how to enhance your marketing investment and engage your…
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Blog
Life Isn’t Always A Straight Line, Janet Elkin, President and CEO at IMN Enterprises
On the latest episode of TheEdge, our host, Leslie Vickrey, ClearEdge Marketing CEO and Founder, is joined by Janet Elkin, President, IMN Enterprises. Janet shares many insights about her career with Leslie, underscoring the fact…
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Podcast
Putting Digital Inclusion Front and Center
An Interview with ClearEdge’s Head of Technology, Gordon Jackson The Head of Technology for ClearEdge Marketing since 2020, Gordon Jackson has long been a passionate and engaged advocate for diversity and inclusion in the world…
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How to Shift from Lead Gen to Demand Gen
“Ads don’t move people in-market. People move themselves in-market when they experience a need for a solution. When they enter a relevant buying situation.” —Ty Heath, Director of Market Engagement for the B2B Institute at…
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Demystifying the Global Talent Acquisition Market
Demystifying the Global Talent Acquisition Market & How to Break In: A Quick-hit Webinar It’s been a bumpy ride for the talent acquisition and HR sector for several years, but there’s plenty to celebrate, anticipate,…
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Video
Improving Gender Equity in Staffing: Leadership Development Is the Key
First Seen on the Staffing Stream I grew up steeped in women’s empowerment. At the all-girls school I attended, we were encouraged to take up space and use our voice. We were told, “You can…
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Building Trust Through Values-Based Leadership
How values-based leadership builds trust with teams & coworkers Given that hybrid work has resulted in dispersed workforces, demands for innovation are on the rise and burn-out is at its peak, it’s more important than…
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5 Traits All the Best Marketing Leaders Share
One of the many things I admire about great marketers is that the very best of them are not flashy, salesy caricatures of Mad Men episodes and Shark Tank segments. They do not play to…
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The Lasting Value of Values-Based Leadership
Last week we were thrilled to launch our ClearEdge Rising LinkedIn series “This is Rising” with an inaugural event focused on values-based leadership. Our goal with this series is to share with current and potential…
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Why and how the talent industry is investing in women leaders
Every once in a while the right thing to do and the thing you want to do come together. They call it a “best of both worlds” or a “win-win” situation. Driven by scarcity of…
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4 Things You Need To Know About GA4
If you’re even remotely connected to the world of marketing, you’ve heard of Google Analytics 4. But, if you’ve made the switch to this new data analytics platform or are realizing you now need to,…
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Blog
ChatGPT: What exactly is it good for?
ChatGPT: What exactly is it good for? Hint: A poet this thing is not. Okay, ChatGPT and generative AI in general are officially a big deal. Big enough to spark some serious questions we hear…
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Insights from the Edge: What’s going on with this market?!
What’s going on with this crazy market today and have you seen it before? ClearEdge President, Ericka Hyson, and CEO, Leslie Vickrey take on this question and discuss what they are seeing and share their…
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Video
Being The CEO Of Your Own Career: Janelle Bieler, President at Adecco Canada
On the latest episode of TheEdge, our host, Leslie Vickrey, ClearEdge Marketing CEO and Founder, is joined by Janelle Bieler, President, Adecco Canada. Leslie and Janelle start off the episode by discussing what it means…
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Podcast
What’s the difference between a CMO and a fractional CMO?
The role of chief marketing officer (CMO) is well-established. The creation of “chief marketing officer” as a position dates back to the 1990s in response to the increased complexity and strategic importance of marketing as…
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Neurodiversity Celebration Week 2023: Accessibility Accommodations in the Workplace
Written by: Nicole VanNienwenhove ClearEdge is proud to support Neurodiversity Celebration Week 2023, a week created as a worldwide initiative that challenges stereotypes and misconceptions about neurological differences. Rather than labeling people with deficits or…
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What is Credential Stuffing and How to Protect Your WordPress Website
Millions of user passwords are now available for purchase. In fact, there’s a good chance that one if not all of your credentials has been sold. Hackers can efficiently and successfully purchase credentials and passwords…
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