During these uncertain times, you must be prepared to respond to all of your business stakeholders, address key concerns, and communicate pertinent information.
It’s a good exercise to consider who all of your stakeholders are, what concerns they might have, and what key messages you need to communicate to each. We’ve created a sample stakeholder chart accessible via the buttons below as a starting point and a great way to organize this information. Thinking about your key stakeholders, what other key concerns have you heard? What other key messages are you striving for in your communications? And what channels do you have for delivering your messages? Remember, how you deliver your message is just as important as what message you are delivering particularly when the information you may be sharing is going to be tough to receive. (We’ve provided an editable version that you can download for free.)
For additional guidance on communicating in the current environment, check out our Communications Considerations blog.