Storytelling is a key component of effective marketing. How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members? If your messaging is disjointed, you’re missing key opportunities to reach the right audiences in the right manner.

Nikki Leonardi, Vice President of Client Delivery for ClearEdge Marketing and Jennifer Bernhart, Senior Strategist for ClearEdge Marketing, recently led a workshop for Tech4Good Tampa called, “Using Storytelling to Improve Content Channels” where they covered topics like:

  • How to develop well-crafted communications, including tips for subject lines and calls to action
  • Using the art of storytelling to engage your audience and prompt a response
  • Benchmarks and guidelines to track standard metrics such as open rates and click-throughs
  • How to utilize A/B testing to improve your results

To read more about this session, please click here or follow TampaTech4Good on Twitter.