Demand Generation Manager (CONTRACT POSITION)

Reports to: Director, Digital 

ClearEdge is looking for a Demand Generation Manager (contractor) who can take full ownership of integrated campaign strategy and execution for our B2B clients in talent, HR tech, and professional services. This role is both strategic and hands-on — you’ll architect multi-channel journeys, write high-performing copy, orchestrate cadences, and build campaigns that generate qualified leads and a measurable pipeline.

You should be fluent in lifecycle marketing, email strategy, lead scoring, funnel optimization, and the handoff between marketing and sales. This role calls for a self-starter who can independently move a project from initial concept through execution, including: mapping journeys, sequencing behaviors, launching campaigns, optimizing performance, and communicating what’s working.

What You’ll Do

Integrated Campaign Strategy

• Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives.
• Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points.
• Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria.
• Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs.

Execution & Optimization

• Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels.
• Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns.
• Implement lead scoring and qualification logic in collaboration with sales teams.
• Set up and manage tracking, UTMs, A/B tests, and performance dashboards.

Content Development

• Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets.
• Translate strategy into clear messaging frameworks and CTA paths across the journey.
• Collaborate with designers and content strategists to deliver cohesive campaign experiences.

Collaboration & Communication

• Work closely with marketing strategists, PMs, content strategists, and creative teams to deliver campaigns on time and aligned to goals.
• Partner with client sales teams to improve lead quality, handoff processes, and follow-up sequences.
• Collaborate with ClearEdge sales team on proposals 
• Present recommendations, campaign plans, and performance insights to clients.

Measurement

• Define KPIs for each campaign and report on performance, including conversion rates, MQL quality, lead velocity, and influenced pipeline.
• Identify insights, trends, and opportunities for improvement across channels and segments.

What You Bring

• 6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy.
• Hands-on experience building complex, sequenced campaigns — not just planning them.
• Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics.
• Experience collaborating with sales teams and improving lead handoff processes.
• Strong writing skills across email, landing pages, and short-form promotional content.
• Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent).
• Ability to manage multiple client accounts and prioritize in a fast-moving environment.
• Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations.
• Bonus skill: experience with talent acquisition, staffing, HR tech, or B2B SaaS.
• Bonus skill: Paid media execution or experience collaborating with media teams. 
• Bonus skill: experience with lead scoring models and CRM integrations. 

Ready to Apply? If you check the boxes and are ready to apply, email your resume with a portfolio or work samples to careers@meetclearedge.com. Include Demand Generation Manager, Contractor in the subject line. 

 Our 5-step interview process includes:

1. Intro chat with our SVP of Recruiting.
2. Deep dive with our Marketing Engagements Manager.
3. Interview with your manager, the Director, Digital.
4. Final round with our Chief Operating Officer.
5. Reference checks.

About ClearEdge 

ClearEdge ignites talent and HR tech brands with bright ideas and the people who bring them to life. We are a marketing agency. A search firm. And a leadership development community. That’s right, we’re a three-in-one partner in growth, transforming the business of talent from storyboards and whiteboards to boardrooms. ClearEdge provides expert strategies and guidance so companies, marketing teams, and leaders can stand out and rise up. We are a nationwide team of industry-focused strategists, marketers, creators, doers, coaches, and recruiters. But more than that, we’re people who love helping you craft the story of your success. Explore the possibilities at meetclearedge.com.