Marketing Strategy
Let’s get strategic.
Marketing isn’t just about doing more. It’s about doing what works. Our marketing strategies align with your goals, connect with your audience, and drive real results.
A marketing strategy that works for you.
Your challenges, goals, and market position are unique—your marketing strategy should be, too. At ClearEdge, every strategy starts with an in-depth audit to uncover opportunities, eliminate inefficiencies, and build a plan designed for your business. Whether you’re refining your approach or starting from scratch, we meet you where you are and work alongside your team to build sustainable strategies that create lasting impact.
“We first turned to ClearEdge when we needed an outside marketing partner to help assess what we were doing and identify ways we could enhance our marketing strategy. What started as a small initial project turned into a multi-year partnership. Today, ClearEdge partners with our marketing team on everything. We truly consider them an important part of our team and company journey.”
– Mark Nussbaum
Founder of Signature Consultants and Strategic Consultant at Dexian
Now, let’s talk marketing strategy solutions.
Marketing moves fast. We help businesses create strategies that stay ahead.
Marketing Audit
Your marketing should work as hard as you do—but, is it delivering measurable results? Our in-depth audit evaluates every piece of your marketing ecosystem, from team structure and technology to budget and competitive positioning. We analyze performance metrics, uncover gaps, identify opportunities, and provide a clear vision to optimize your efforts and maximize results.
How we uncover the full picture
Integrated Marketing Plans + Execution Roadmap
A great strategy connects the dots between where you are and where you want to be. ClearEdge builds a fully customized plan with a roadmap that ensures your marketing strategy is prioritized and execution is effective. No guesswork—just a clear, actionable plan that ensures your channels, initiatives, and resources are working in sync to drive growth.
How we map out your marketing success
Content Strategy
Thoughtful content earns attention, builds credibility, and moves your audience to act. We develop strategies that meet buyers where they are, ensuring every piece is purposeful and aligned with business goals. Through deep audits and competitive analysis, we uncover what makes your brand stand out and create a structured plan to strengthen authority and fuel engagement.
How we build content that converts
Digital Strategy
A strong digital marketing strategy puts you in front of the right people, at the right time, with the right message. We start with a deep dive into your digital ecosystem, identifying what’s working, what’s missing, and where the biggest opportunities lie. From search to social to site experience, we create strategies that don’t just attract clicks—they drive conversions and business growth.
How we turn digital into demand
Once your strategy is set, we can help bring it to life. Explore our Digital Marketing Services to turn your plan into action.
M&A Advisory
Marketing strategy is the foundation of a smooth merger or acquisition. It protects brand equity, retains customers, and ensures clear, consistent messaging inside and out. ClearEdge helps businesses navigate these transitions with confidence—aligning communication, maintaining brand continuity, and creating a go-to-market strategy that fuels long-term success.
How we position you for marketplace success
Market Entry Plans
Your business should be the go-to name in your market—but are you getting the visibility and engagement you need? Whether you’re entering a new region, strengthening your presence in existing markets, or building local brand authority, a hyper-targeted approach makes all the difference. ClearEdge helps businesses own their market footprint with strategies designed to increase recognition, generate demand, and create meaningful connections with clients and candidates right where they are.
How we measure and strengthen your earned media presence
Sales-Marketing Alignment
When sales and marketing don’t speak the same language, growth stalls. ClearEdge bridges the gap with a structured, collaborative approach that turns alignment into impact. Through interactive workshops and ongoing strategy check-ins, we help teams define shared goals, refine lead scoring, and create sales-driven campaigns that keep deals moving. With a plan designed for long-term success, marketing fuels sales and sales maximizes every opportunity.
How we align sales and marketing for growth
Audience + Personas
Not every lead is a good lead. The most effective marketing targets the right people—those most likely to engage, convert, and stick around. ClearEdge pinpoints your Ideal Customer Profile (ICP), segments your market, and builds detailed personas that guide smarter, more personalized outreach. Instead of casting a wide net, we help you focus on where you win, developing strategies that drive higher conversions and long-term growth.
How we identify and target your best customers
It’s grow time for your marketing strategy.
Our Proof?
It’s in the numbers.
Our strategies don’t just look good on paper; they deliver measurable growth, real ROI, and lasting impact.
A marketing strategy built for growth.
Here’s a snapshot of how we helped a workforce solutions company take an omnichannel approach to marketing and maximize ROI.
- 340% increase in organic web traffic
- 5,000+ MQLs generated for the sales team
- 10+ top-tier media placements, including Forbes & Fast Company
Smarter marketing = bigger impact
Here’s a snapshot of how we helped a national staffing firm rebuild its marketing function for greater efficiency and effectiveness.
- $3.2M reduction in marketing spend
- 21.5% decrease in acquisition costs in just two months
- 3% increase in conversions
Solution Spotlight: 360-Degree Marketing Evaluation
A powerful marketing strategy starts with the right insights. Our in-depth assessment uncovers opportunities, optimizes your investment, and delivers a clear, data-driven roadmap for growth.
Then turn those insights into action with a strategic plan designed to accelerate growth, maximize ROI, and keep your marketing moving forward.
Marketing works better when it’s in sync.
Marketing strategy doesn’t work in a vacuum. The best results come from a precise, cross-channel approach that reaches the right audiences, strengthens recognition, and keeps you top of mind with clients and prospects.
As a full-service marketing agency, ClearEdge connects the dots—bringing together digital, strategy, brand, and PR to ensure every effort is intentional, targeted, and built to drive results.
Reach for extraordinary with ClearEdge.
Traffic, conversions, brand authority—we make it all happen. Let’s turn your digital marketing into a growth engine for your business.