Spark the Space: UX, SEO, and Brand Messaging for Better Web Content

We’re bringing the ClearEdge team directly to you with our new short-form video series, Spark the Space, designed to energize and elevate your marketing game! In this episode, Amy Vaughan, Content Strategist, sits down with Devyn Gaydos to dive into the intersection of UX, SEO, and Brand Messaging and how prioritizing all three can help your web content shine.

UX, SEO, and Brand Messaging for Better Web Content with Amy Vaughan

What Are UX, SEO, and Brand Messaging and Why Are They Important?

UX, or user experience, is the experience that your user or audience has when interacting with your content.

SEO, or search engine optimization, is the process of optimizing your content for things like keywords and search intents to signal to search engines that they should serve your content to people searching.

Brand messaging is the value that your company offers and how you talk about it. As we’ve said in the past, “It’s the core narrative of your brand, the story you tell about who you are, what you value, and why you matter.”

Think of these 3 things as the legs of a stool. You need to invest in all three to make your web content work as it should. Together, they provide a consistent and clear brand AND the means to help people find you and engage with what you create.

The Biggest Mistake to Avoid When Creating Your Web Content

Amy shared that the most common mistake that she sees businesses make is simple: Trying to sound like something you’re not.

Whether that’s being too statement-focused or using buzzwords that just don’t match how you engage with your real-life clients, no one wants to read content that is overly buttoned up or bland or feels like it could have come from anybody.

When people engage with your content, they want to feel like they’ve engaged with you and by blending UX, SEO, and brand messaging you can make that happen.

Our brand, content, and website experts are always ready to help you strike the balance you need. Reach out here and let’s make your website content shine!

Want more Spark the Space? See all the videos here!