This video explains how a clear marketing mission statement helps align teams, guide decision-making, and keep strategy focused. You will learn why a mission statement matters, how it supports consistency and accountability, and how to use it as a practical tool for empowering marketing teams.
Featuring:
Nikki Leonardi, Marketing Strategist, with Devyn Gaydos.
4 Tips for Creating Your Marketing Mission Statement
Start with Your Company’s Mission, Vision and Goals:
The marketing mission should align with the company’s broader goals.
Define the Goals of Your Marketing:
Determine the specific objectives of your marketing efforts. Are you focused on brand awareness, lead generation, customer loyalty, or something else? Your marketing mission should clarify what you aim to achieve through your marketing strategy.
Keep Your Mission Statement Clear and Concise:
Your marketing mission should be short and sweet at 1-2 sentences. Focus on simplicity and clarity, ensuring that your statement is easy to understand and remember. It ensures that your team can internalize it and use it as a guiding principle.
Refine Your Mission Statement Each Year:
For many, company goals change every year so it makes sense for a mission statement to be refined each year to support those goals.
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