We’re bringing the ClearEdge team directly to you with our new short-form video series, Spark the Space, designed to energize and elevate your marketing game! In this episode, Nikki Leonardi, Marketing Strategist, joins Devyn Gaydos to talk through the power of a marketing mission statement to unite and empower your marketing team.
The Power of a Marketing Mission Statement with Nikki Leonardi
4 Tips for Creating Your Marketing Mission Statement
- Start with Your Company’s Mission, Vision, and Goals: The marketing mission should align with the company’s broader goals.
- Define the Goals of Your Marketing: Determine the specific objectives of your marketing efforts. Are you focused on brand awareness, lead generation, customer loyalty, or something else? Your marketing mission should clarify what you aim to achieve through your marketing strategy.
- Keep It Clear and Concise: Your marketing mission should be short and sweet at 1-2 sentences. Focus on simplicity and clarity, ensuring that your statement is easy to understand and remember. It ensures that your team can internalize it and use it as a guiding principle.
- Refine It Each Year: For many, company goals change every year so it makes sense for a mission statement to be refined each year to support those goals.
Want more Spark the Space? See all the videos here!