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The State of Digital Advertising: Is It Smart to Advertise During a Global Health Crisis?

ByClearEdge Team
Many business leaders and marketers are considering whether it’s the right time to invest in digital advertising. Our clients and peer networks have asked us questions, like: Is advertising in poor taste right now? Will it hurt my brand? If I need to drive revenue, are digital ads the best way to make that happen...
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Communicating with Stakeholders During Difficult Times

ByClearEdge Team
During these uncertain times, you must be prepared to respond to all of your business stakeholders, address key concerns, and communicate pertinent information. It’s a good exercise to consider who all of your stakeholders are, what concerns they might have, and what key messages you need to communicate to each. We’ve created a sample stakeholder...
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Leading Strong Teams in the Age of Covid-19

ByClearEdge Team

While some of us are already comfortable working from home, for others it’s yet another new norm to adapt to. As she works to find her comfort level leading teams remotely, Leah McKelvey, Regional Vice President, Enterprise EMEA at Bullhorn, turns to virtual workplace aficionados, Leslie Vickrey, Jessica Elliott and Nikki Leonardi, for a refresher on how to lead and…

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Social Media Action Plan: COVID-19 Response

ByClearEdge Team
Social media is no doubt the quickest moving and most consistently updated source of information for your audiences, and your response strategy across your social profiles should be high on your COVID-19 to-do list. These are the best immediate actions you can take on your organization’s and executive’s social media profiles.  Acknowledge the situation as...
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Communications Considerations: COVID-19 Response

ByClearEdge Team
Talent management organizations are facing especially difficult challenges as a result of the Coronavirus pandemic. Aside from managing the needs and expectations of traditional business stakeholders, recruitment and staffing leaders must keep the concerns and safety of temporary employees/contractors and field employees top-of-mind as well.  Although there are still many unknowns and much uncertainty, know...
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Candidate Sharing: A Peace Offering in the War for Talent

ByClearEdge Marketing

Join any serious discussion with talent acquisition professionals these days, and the conversation inevitably turns to out-of-the-box ideas to hire new talent. Case in point: At a conference earlier this year I had a conversation with recruiters from different companies who told me they shared candidates when they did not have immediate positions available for…

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Using Storytelling to Improve Content Channels

ByClearEdge Team

Storytelling is a key component of effective marketing. How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members? If your messaging is disjointed, you’re missing key opportunities to reach the right audiences in the right manner. Nikki Leonardi, Vice President of Client Delivery for ClearEdge Marketing and Jennifer Bernhart,…

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How to Target Leads Successfully Through Email Marketing

ByJessica Castaneda

The urge to target as many people as possible in an email marketing campaign is strong, isn’t it—after all, that’s what sales enablement is all about. Because, why not? If you’re going to send an email, why limit yourself to 1,000 recipients when you can send to 100,000? The bigger the list, the better your…