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Takeaways from ASA’s 2020 Advancing Women Leaders in Staffing Event

ByClearEdge Team

On May 20th, the American Staffing Association held its first 2020 Advancing Women Leaders in Staffing event virtually. It didn’t take long to realize this was going to be one for the books.  Very quickly, the energy and excitement could be felt through attendees’ screens as over 230 women began to connect with one another…

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Q&A with the #OneforTwo Giving Challenge Winner: McCann Partners

ByClearEdge Team
In early April, we launched the #OneforTwo giving campaign and challenge with the goal of spreading positivity and hope while supporting the businesses and people that make our communities so special. The premise of the campaign was simple: organize an activity, event or gift that benefits a small business, nonprofit or individual in your community...
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Digital Advertising During a Global Health Crisis: The Do’s & Don’ts

ByClearEdge Team
Although we’re in a global health crisis, some advertisers have found ways to leverage digital advertising to set their business up for success now or in the future. For all of those brands who are running or considering launching campaigns, take note of these do’s and don’ts for advertising during the current climate. If you’re...
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The State of Digital Advertising: Is It Smart to Advertise During a Global Health Crisis?

ByClearEdge Team
Many business leaders and marketers are considering whether it’s the right time to invest in digital advertising. Our clients and peer networks have asked us questions, like: Is advertising in poor taste right now? Will it hurt my brand? If I need to drive revenue, are digital ads the best way to make that happen...
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Communicating with Stakeholders During Difficult Times

ByClearEdge Team
During these uncertain times, you must be prepared to respond to all of your business stakeholders, address key concerns, and communicate pertinent information. It’s a good exercise to consider who all of your stakeholders are, what concerns they might have, and what key messages you need to communicate to each. We’ve created a sample stakeholder...
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Leading Strong Teams in the Age of Covid-19

ByClearEdge Team

While some of us are already comfortable working from home, for others it’s yet another new norm to adapt to. As she works to find her comfort level leading teams remotely, Leah McKelvey, Regional Vice President, Enterprise EMEA at Bullhorn, turns to virtual workplace aficionados, Leslie Vickrey, Jessica Elliott and Nikki Leonardi, for a refresher on how to lead and…

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Social Media Action Plan: COVID-19 Response

ByClearEdge Team
Social media is no doubt the quickest moving and most consistently updated source of information for your audiences, and your response strategy across your social profiles should be high on your COVID-19 to-do list. These are the best immediate actions you can take on your organization’s and executive’s social media profiles.  Acknowledge the situation as...