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The role of chief marketing officer (CMO) is well-established. The creation of “chief marketing officer” as a position dates back to the 1990s in response to the increased complexity and strategic importance of marketing as a business growth driver. Today, most every company listed on the Fortune 500 has one and the broad parameters of…

Written by: Nicole VanNienwenhove ClearEdge is proud to support Neurodiversity Celebration Week 2023, a week created as a worldwide initiative that challenges stereotypes and misconceptions about neurological differences. Rather than labeling people with deficits or a disability that needs to be “cured,” neurodiversity instead considers and celebrates individuals’ strengths and weaknesses.  So what exactly is…

Millions of user passwords are now available for purchase. In fact, there’s a good chance that one if not all of your credentials has been sold. Hackers can efficiently and successfully purchase credentials and passwords to log into accounts that haven’t been protected. PayPal, MailChimp (owned by Intuit), General Motors, and others have all been…

As your business matures, adapts, and innovates to serve your customers and grow your revenue, your approach to marketing must naturally change to support your strategic vision for the future. In fact, it’s pretty close to a guarantee that somewhere along the way you’re going to wonder: Is it time to hire a CMO?  It’s…

A thorough and accurate job post is the first touchpoint your candidates will have with the open role at your company and important part of laying the foundation for candidate attraction. An appealing and accurate job post will ensure you get the best, most relevant, and most qualified applicants. Listing the salary is the most…

Candidate attraction is not a simple task, and it has become more complex than ever before. The job market remains increasingly competitive for employers with candidates in the driver’s seat for the foreseeable future. We recently launched the campaign below for a client in the talent acquisition space and it performed very well, but it…