Social Media Action Plan: COVID-19 Response

Social Media Action Plan: COVID-19 Response

ByClearEdge Team
Social media is no doubt the quickest moving and most consistently updated source of information for your audiences, and your response strategy across your social profiles should be high on your COVID-19 to-do list. These are the best immediate actions you can take on your organization’s and executive’s social media profiles.  Acknowledge the situation as...
Communications Considerations: COVID-19 Response

Communications Considerations: COVID-19 Response

ByClearEdge Team
Talent management organizations are facing especially difficult challenges as a result of the Coronavirus pandemic. Aside from managing the needs and expectations of traditional business stakeholders, recruitment and staffing leaders must keep the concerns and safety of temporary employees/contractors and field employees top-of-mind as well.  Although there are still many unknowns and much uncertainty, know...
Candidate Sharing: A Peace Offering in the War for Talent

Candidate Sharing: A Peace Offering in the War for Talent

ByClearEdge Marketing

Join any serious discussion with talent acquisition professionals these days, and the conversation inevitably turns to out-of-the-box ideas to hire new talent. Case in point: At a conference earlier this year I had a conversation with recruiters from different companies who told me they shared candidates when they did not have immediate positions available for…

Using Storytelling to Improve Content Channels

Using Storytelling to Improve Content Channels

ByClearEdge Team

Storytelling is a key component of effective marketing. How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members? If your messaging is disjointed, you’re missing key opportunities to reach the right audiences in the right manner. Nikki Leonardi, Vice President of Client Delivery for ClearEdge Marketing and Jennifer Bernhart,…

How to Target Leads Successfully Through Email Marketing

How to Target Leads Successfully Through Email Marketing

ByJessica Castaneda

The urge to target as many people as possible in an email marketing campaign is strong, isn’t it—after all, that’s what sales enablement is all about. Because, why not? If you’re going to send an email, why limit yourself to 1,000 recipients when you can send to 100,000? The bigger the list, the better your…

Is Your Sales Team Leaving Money on the Table?

Is Your Sales Team Leaving Money on the Table?

ByClearEdge Team

Most staffing sales teams have a clear set of hunters and farmers; those who thrive on seeking new clients and those who are more likely to cultivate existing accounts, respectively. In today’s labor market, staffing organizations need to have the right balance of both to ensure they’re maximizing their returns. In her latest article for…