Old typewriter machine, top view.

What Strategic PR Can Do For a Staffing Firm

ByAnn Warren

First seen on SIA blog (10/23/13) and updated in March 2021.  If public relations isn’t part of your marketing and sales efforts, you’re missing out. In its simplest terms, the goal of public relations is to create a favorable opinion of your company, service or product among your audiences. This favorable opinion elevates your brand and…

Old typewriter machine, top view.

Communicating with Stakeholders During Difficult Times

ByClearEdge Team
During these uncertain times, you must be prepared to respond to all of your business stakeholders, address key concerns, and communicate pertinent information. It’s a good exercise to consider who all of your stakeholders are, what concerns they might have, and what key messages you need to communicate to each. We’ve created a sample stakeholder...
Old typewriter machine, top view.

Social Media Action Plan: COVID-19 Response

ByClearEdge Team
Social media is no doubt the quickest moving and most consistently updated source of information for your audiences, and your response strategy across your social profiles should be high on your COVID-19 to-do list. These are the best immediate actions you can take on your organization’s and executive’s social media profiles.  Acknowledge the situation as...
Old typewriter machine, top view.

Communications Considerations: COVID-19 Response

ByClearEdge Team
Talent management organizations are facing especially difficult challenges as a result of the Coronavirus pandemic. Aside from managing the needs and expectations of traditional business stakeholders, recruitment and staffing leaders must keep the concerns and safety of temporary employees/contractors and field employees top-of-mind as well.  Although there are still many unknowns and much uncertainty, know...