First seen on SIA blog (10/23/13) and updated in March 2021. If public relations isn’t part of your marketing and sales efforts, you’re missing out. In its simplest terms, the goal of public relations is to create a favorable opinion of your company, service or product among your audiences. This favorable opinion elevates your brand and…
Subject Matter Expert: Ann Warren (1:17) Let’s be calm, clear and honest here: we’re all communicating through crises right now. Ann Warren, ClearEdge Marketing VP of Public Relations, highlights three powerful ways to make what you communicate right now cut through the clutter and mean something.
Subject Matter Expert: Maggie Christ (1:05) When your company is dealing with a crisis in the real world, ClearEdge Digital Marketing Strategist, Maggie Christ, explains why it shouldn’t be just business as usual on social media (and what to communicate on social instead.)
Subject Matter Expert: Lesly Cardec (5:29) A crisis communication plan is like insurance. You hope you never have to use it. But when you do, you’re beyond grateful that you have it. ClearEdge Account Director Lesly Cardec walks through how to define what constitutes a crisis, who needs to be involved in your crisis team…