Year: 2017

ClearEdge Senior Vice President, Michelle Krier interviews Jocelyn Lincoln, Vice President of Talent Supply Chain Center of Excellence at Kelly Services, one of the first staffing firms in the industry. Jocelyn shares key takeaway messages such as how organizations can use predictive analytics to inform their talent strategy, how organizations can actually execute on their core messaging at every level and trends Jocelyn is seeing in recruitment and talent acquisition today.

Ann Warren, Vice President of Public Relations at ClearEdge joins Emily to discuss the role public relations plays in organizations’ marketing and communication strategy. Ann shares how PR has changed in the Digital Age, tactics on how to capture the attention of reporters and her thoughts on whether press releases are dead. If you want a cutting edge PR strategy, this one’s for you!

Brands- every organization has one, but not every organization utilizes their brand to its fullest potential. Janalyn Kidd, ClearEdge’s Senior Creative Director and Brand Strategist sits down with Emily to discuss the topic of branding. Janalyn shares what it means to have a strong brand, the advantages of having a strong brand and how companies can work towards building a stronger brand.

Emily Tatum interviews Jamie Delsing, Managing Partner, Owner and self proclaimed Chief Motivational Officer at Consultis, a technology staffing firm. Jamie shares her family history within the staffing industry and how her grandfather was one of the first individuals to bring the notion of contract workers into the market place. Jamie explains how the staffing industry has changed since her grandfather began staffing individuals in the 1940’s and what she’s looking forward to in the future of staffing.

Social media is a huge part of many organizations’ marketing strategy and depending on the type of audience you’re targeting, it could be the most important marketing element. But it has to be done right in order to play a key role in your marketing strategy and serve the possibility of taking your organization to the next level. The first step in taking inventory of you social platforms’ competitive advantage and understand the type of content you should post starts with a social media audit. Digital Marketing Strategist, Maggie Christ, explains what a social media audit is, why it’s crucial for organizations to conduct and how you can get started on an audit today.

ClearEdge CEO Leslie Vickrey interviews Lisa Maxwell, Founder and Managing Partner at Gerard Stewart, an international recruitment firm specializing in executive and c-level talent recruitment. Lisa shares her passion for staffing CEO, Board, and Presidential level roles and fills us in on the new c-level role organizations are looking for as well as how executives can continue to grow in their careers. Enjoy!

SEO (Search Engine Optimization) is like Apple’s frequent iOS updates. Everyone agrees it’s a good idea, but no one really knows what it does. ClearEdge Marketing’s Digital Marketing Director, Carla Riseman, is here to tell you exactly what SEO is and how you can make sure your website is fully search engine optimized to enhance your Google rankings.

Emily interviews ClearEdge CEO Leslie Vickrey to celebrate International Women’s Day. During their talk, Emily covers everything from what sparked Leslie’s passion for advancing women in business to the challenges and opportunities women face today and how to build confidence starting at a young age that will carry well into a professional career. Listen now.

Discover the purpose, mission and vision behind providing you with a valuable ClearEdge Marketing audio expereince. Each week Emily will bring to you knowledge from ClearEdge’s very own marketing experts as well as influential women making waves in the staffing industry.