marketing Archives

Podcast

Sales Success with Jessie McGowan, SVP, Business Development, PeopleScout
ByClearEdge Marketing June 13, 2024June 18, 2024

Our most recent episode of TheEdge podcast features a conversation between Leslie Vickery and Jessie McGowan, Senior Vice President, Business Development, at PeopleScout, A TrueBlue Company. Their insightful discussion explored the challenges and rewards of navigating sales as a woman, offering valuable advice for those looking to thrive in this competitive field.
[audio mp3="https://meetclearedge.com/wp-content/uploads/2024/05/TheEdge_Jessie-McGowan.mp3"][/audio]

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Podcast

Authenticity, Strategy, and Purpose with Vinda Souza, CMO at RefAssured
ByClearEdge Marketing April 18, 2024January 13, 2025

Vinda Souza, CMO at RefAssured, joins Leslie Vickrey on TheEdge for a conversation that’s both inspiring and thought-provoking. They delve into the importance of marketing as a strategy, finding your authentic voice and brand purpose, and how DEI as a strategy is faring in today’s market.
[audio mp3="https://meetclearedge.com/wp-content/uploads/2024/04/TheEdge-_-Vinda-Souza.mp3"][/audio]

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Blog

Employees are your strongest brand champions—use that to your advantage
ByAlison Richmond November 2, 2023July 14, 2025

Rebrands, done well, can amplify a brand’s reach and solidify its audience connection.

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Blog

Evaluating and Prioritizing Your Marketing Budget for Next Year
ByAlison Richmond September 14, 2023July 14, 2025

Discover the power of marketing in boosting growth for 2024. Learn budgeting strategies, avoid pitfalls, and adapt to achieve success.

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