Subject Matter Expert: Katie Twohy (1:36) Change is a constant. Katie Twohy, Account Director, outlines three reasons why having a sound marketing strategy can help your business pivot and profit with whatever changes, ebbs and flows come your way.
Storytelling is a key component of effective marketing. How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members? If your messaging is disjointed, you’re missing key opportunities to reach the right audiences in the right manner. Nikki Leonardi, Vice President of Client Delivery for ClearEdge Marketing and Jennifer Bernhart,…
The urge to target as many people as possible in an email marketing campaign is strong, isn’t it—after all, that’s what sales enablement is all about. Because, why not? If you’re going to send an email, why limit yourself to 1,000 recipients when you can send to 100,000? The bigger the list, the better your…
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