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One of the many things I admire about great marketers is that the very best of them are not flashy, salesy caricatures of Mad Men episodes and Shark Tank segments. They do not play to Hollywood stereotypes and sometimes they play against them. Rather than brash, bold hucksters holding court, the best-of-the-best marketers today are…

Last week we were thrilled to launch our ClearEdge Rising LinkedIn series “This is Rising” with an inaugural event focused on values-based leadership. Our goal with this series is to share with current and potential ClearEdge Rising members, and their allies, the types of topics, discussions, and learnings they could expect to engage  in when…

Every once in a while the right thing to do and the thing you want to do come together. They call it a “best of both worlds” or a “win-win” situation. Driven by scarcity of leadership resources and recognition of the power that comes from having diverse voices and experiences lead the way, we have…

If you’re even remotely connected to the world of marketing, you’ve heard of Google Analytics 4. But, if you’ve made the switch to this new data analytics platform or are realizing you now need to, you probably have a lot of questions. In this overview, we answer a few of the most common questions we…

ChatGPT: What exactly is it good for? Hint: A poet this thing is not.   Okay, ChatGPT and generative AI in general are officially a big deal. Big enough to spark some serious questions we hear all the time: Is AI going to change marketing as we know it and a whole host of content-based…

The role of chief marketing officer (CMO) is well-established. The creation of “chief marketing officer” as a position dates back to the 1990s in response to the increased complexity and strategic importance of marketing as a business growth driver. Today, most every company listed on the Fortune 500 has one and the broad parameters of…

Written by: Nicole VanNienwenhove ClearEdge is proud to support Neurodiversity Celebration Week 2023, a week created as a worldwide initiative that challenges stereotypes and misconceptions about neurological differences. Rather than labeling people with deficits or a disability that needs to be “cured,” neurodiversity instead considers and celebrates individuals’ strengths and weaknesses.  So what exactly is…

Millions of user passwords are now available for purchase. In fact, there’s a good chance that one if not all of your credentials has been sold. Hackers can efficiently and successfully purchase credentials and passwords to log into accounts that haven’t been protected. PayPal, MailChimp (owned by Intuit), General Motors, and others have all been…

As your business matures, adapts, and innovates to serve your customers and grow your revenue, your approach to marketing must naturally change to support your strategic vision for the future. In fact, it’s pretty close to a guarantee that somewhere along the way you’re going to wonder: Is it time to hire a CMO?  It’s…

A thorough and accurate job post is the first touchpoint your candidates will have with the open role at your company and important part of laying the foundation for candidate attraction. An appealing and accurate job post will ensure you get the best, most relevant, and most qualified applicants. Listing the salary is the most…