Evaluating and Prioritizing Your Marketing Budget for Next Year
Discover the power of marketing in boosting growth for 2024. Learn budgeting strategies, avoid pitfalls, and adapt to achieve success.
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How Doing 2% More of This Can Make You More Accountable
Accountability isn’t something you’re born with. (Recap from our webinar, Accountability: What is it Good For? Already attended: Skip to the takeaways.) It’s ok if you rolled your eyes when you saw the word “accountable.” You clicked through anyway, right? That’s because you know that even while it’s an overused word, like so many others…
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5 ways to repurpose content and maximize your investment
Unlock the power of content repurposing with 5 strategies that go beyond recycling. From transforming articles into interactive visuals to leveraging multimedia for wider reach, learn how to enhance your marketing investment and engage your audience on multiple platforms.
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Putting Digital Inclusion Front and Center
An Interview with ClearEdge’s Head of Technology, Gordon Jackson The Head of Technology for ClearEdge Marketing since 2020, Gordon Jackson has long been a passionate and engaged advocate for diversity and inclusion in the world he knows best: the digital marketplace. In this Q&A, you will hear directly from Gordon on why he has made…
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How to Shift from Lead Gen to Demand Gen
“Ads don’t move people in-market. People move themselves in-market when they experience a need for a solution. When they enter a relevant buying situation.” —Ty Heath, Director of Market Engagement for the B2B Institute at LinkedIn What is the digital marketing change you should be making this year? At ClearEdge, our digital marketing experts…
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Improving Gender Equity in Staffing: Leadership Development Is the Key
First Seen on the Staffing Stream I grew up steeped in women’s empowerment. At the all-girls school I attended, we were encouraged to take up space and use our voice. We were told, “You can be anything.” It was a privilege not many women get. But as I took those words to heart, I realized…
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Building Trust Through Values-Based Leadership
How values-based leadership builds trust with teams & coworkers Given that hybrid work has resulted in dispersed workforces, demands for innovation are on the rise and burn-out is at its peak, it’s more important than ever for an organization’s leadership team to understand how trust (or a lack of it) impacts employee morale and business…
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5 Traits All the Best Marketing Leaders Share
One of the many things I admire about great marketers is that the very best of them are not flashy, salesy caricatures of Mad Men episodes and Shark Tank segments. They do not play to Hollywood stereotypes and sometimes they play against them. Rather than brash, bold hucksters holding court, the best-of-the-best marketers today are…
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The Lasting Value of Values-Based Leadership
Last week we were thrilled to launch our ClearEdge Rising LinkedIn series “This is Rising” with an inaugural event focused on values-based leadership. Our goal with this series is to share with current and potential ClearEdge Rising members, and their allies, the types of topics, discussions, and learnings they could expect to engage in when…
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Why and how the talent industry is investing in women leaders
Every once in a while the right thing to do and the thing you want to do come together. They call it a “best of both worlds” or a “win-win” situation. Driven by scarcity of leadership resources and recognition of the power that comes from having diverse voices and experiences lead the way, we have…