Old typewriter machine, top view.

On Being a Change-Maker

ByLeslie Vickrey
While ClearEdge Marketing’s involvement in the TechServe Alliance women’s event was a bit different than years past (we traded an in-person luncheon for a virtual happy hour!) I was inspired by everything I heard. I wish I could share every nugget that sparked my imagination but here are a few takeaways, based on commentary. Candace...
Old typewriter machine, top view.

Talent Acquisition Transformed

ByClearEdge Marketing

The global economy has significantly been disrupted by the coronavirus pandemic in 2020, and this disruption has trickled down into all aspects of business, including talent acquisition.  Almost all hiring functions and processes transitioned rapidly into a virtual environment. Technology solutions empowered and inspired the transformation of many recruiting and hiring practices. In other words, while the pandemic disrupted our lives and work, it also accelerated transformation.

Old typewriter machine, top view.

Evolving to Advance: Key takeaways from ASA’s 2020 Advancing Women Leaders in Staffing Event

ByClearEdge Team

On May 20th, the American Staffing Association held its first 2020 Advancing Women Leaders in Staffing event virtually. It didn’t take long to realize this was going to be one for the books.  Very quickly, the energy and excitement could be felt through attendees’ screens as over 230 women began to connect with one another…

Old typewriter machine, top view.

Q&A with the #OneforTwo Giving Challenge Winner: McCann Partners

ByClearEdge Team
In early April, we launched the #OneforTwo giving campaign and challenge with the goal of spreading positivity and hope while supporting the businesses and people that make our communities so special. The premise of the campaign was simple: organize an activity, event or gift that benefits a small business, nonprofit or individual in your community...
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Digital Advertising During a Global Health Crisis: The Do’s & Don’ts

ByClearEdge Team
Although we’re in a global health crisis, some advertisers have found ways to leverage digital advertising to set their business up for success now or in the future. For all of those brands who are running or considering launching campaigns, take note of these do’s and don’ts for advertising during the current climate. If you’re...
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The State of Digital Advertising: Is It Smart to Advertise During a Global Health Crisis?

ByClearEdge Team
Many business leaders and marketers are considering whether it’s the right time to invest in digital advertising. Our clients and peer networks have asked us questions, like: Is advertising in poor taste right now? Will it hurt my brand? If I need to drive revenue, are digital ads the best way to make that happen...
Old typewriter machine, top view.

Communicating with Stakeholders During Difficult Times

ByClearEdge Team
During these uncertain times, you must be prepared to respond to all of your business stakeholders, address key concerns, and communicate pertinent information. It’s a good exercise to consider who all of your stakeholders are, what concerns they might have, and what key messages you need to communicate to each. We’ve created a sample stakeholder...
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Leading Strong Teams in the Age of Covid-19

ByClearEdge Team

While some of us are already comfortable working from home, for others it’s yet another new norm to adapt to. As she works to find her comfort level leading teams remotely, Leah McKelvey, Regional Vice President, Enterprise EMEA at Bullhorn, turns to virtual workplace aficionados, Leslie Vickrey, Jessica Elliott and Nikki Leonardi, for a refresher on how to lead and…