Old typewriter machine, top view.

What Strategic PR Can Do For a Staffing Firm

ByAnn Warren

First seen on SIA blog (10/23/13) and updated in March 2021.  If public relations isn’t part of your marketing and sales efforts, you’re missing out. In its simplest terms, the goal of public relations is to create a favorable opinion of your company, service or product among your audiences. This favorable opinion elevates your brand and…

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Global Power 150 Women in Staffing: A Fireside Chat

ByLeslie Vickrey

My entire career, I’ve had the privilege of surrounding myself with powerful women. As a special guest of Gretchen Keefner, Vice President, Enterprise North America at Bullhorn, for a fireside chat during the 2021 celebration of Staffing Industry Analysts’ Global Power 150 honorees, my gratitude came full circle. While typically in-person and over dinner, I…

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On Being a Change-Maker

ByLeslie Vickrey
While ClearEdge Marketing’s involvement in the TechServe Alliance women’s event was a bit different than years past (we traded an in-person luncheon for a virtual happy hour!) I was inspired by everything I heard. I wish I could share every nugget that sparked my imagination but here are a few takeaways, based on commentary. Candace...
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Talent Acquisition Transformed

ByClearEdge Marketing

The global economy has significantly been disrupted by the coronavirus pandemic in 2020, and this disruption has trickled down into all aspects of business, including talent acquisition.  Almost all hiring functions and processes transitioned rapidly into a virtual environment. Technology solutions empowered and inspired the transformation of many recruiting and hiring practices. In other words, while the pandemic disrupted our lives and work, it also accelerated transformation.

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Evolving to Advance: Key takeaways from ASA’s 2020 Advancing Women Leaders in Staffing Event

ByClearEdge Team

On May 20th, the American Staffing Association held its first 2020 Advancing Women Leaders in Staffing event virtually. It didn’t take long to realize this was going to be one for the books.  Very quickly, the energy and excitement could be felt through attendees’ screens as over 230 women began to connect with one another…

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Q&A with the #OneforTwo Giving Challenge Winner: McCann Partners

ByClearEdge Team
In early April, we launched the #OneforTwo giving campaign and challenge with the goal of spreading positivity and hope while supporting the businesses and people that make our communities so special. The premise of the campaign was simple: organize an activity, event or gift that benefits a small business, nonprofit or individual in your community...
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Digital Advertising During a Global Health Crisis: The Do’s & Don’ts

ByClearEdge Team
Although we’re in a global health crisis, some advertisers have found ways to leverage digital advertising to set their business up for success now or in the future. For all of those brands who are running or considering launching campaigns, take note of these do’s and don’ts for advertising during the current climate. If you’re...