The urge to target as many people as possible in an email marketing campaign is strong, isn’t it—after all, that’s what sales enablement is all about. Because, why not? If you’re going to send an email, why limit yourself to 1,000 recipients when you can send to 100,000? The bigger the list, the better your…
Most staffing sales teams have a clear set of hunters and farmers; those who thrive on seeking new clients and those who are more likely to cultivate existing accounts, respectively. In today’s labor market, staffing organizations need to have the right balance of both to ensure they’re maximizing their returns. In her latest article for…
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