Join any serious discussion with talent acquisition professionals these days, and the conversation inevitably turns to out-of-the-box ideas to hire new talent. Case in point: At a conference earlier this year I had a conversation with recruiters from different companies who told me they shared candidates when they did not have immediate positions available for…
Storytelling is a key component of effective marketing. How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members? If your messaging is disjointed, you’re missing key opportunities to reach the right audiences in the right manner. Nikki Leonardi, Vice President of Client Delivery for ClearEdge Marketing and Jennifer Bernhart,…
The urge to target as many people as possible in an email marketing campaign is strong, isn’t it—after all, that’s what sales enablement is all about. Because, why not? If you’re going to send an email, why limit yourself to 1,000 recipients when you can send to 100,000? The bigger the list, the better your…
Most staffing sales teams have a clear set of hunters and farmers; those who thrive on seeking new clients and those who are more likely to cultivate existing accounts, respectively. In today’s labor market, staffing organizations need to have the right balance of both to ensure they’re maximizing their returns. In her latest article for…