Unlock the power of content repurposing with 5 strategies that go beyond recycling. From transforming articles into interactive visuals to leveraging multimedia for wider reach, learn how to enhance your marketing investment and engage your audience on multiple platforms.
An Interview with ClearEdge’s Head of Technology, Gordon Jackson The Head of Technology for ClearEdge Marketing since 2020, Gordon Jackson has long been a passionate and engaged advocate for diversity and inclusion in the world he knows best: the digital marketplace. In this Q&A, you will hear directly from Gordon on why he has made…
“Ads don’t move people in-market. People move themselves in-market when they experience a need for a solution. When they enter a relevant buying situation.” —Ty Heath, Director of Market Engagement for the B2B Institute at LinkedIn What is the digital marketing change you should be making in 2023? At ClearEdge, our digital marketing experts…
First Seen on the Staffing Stream I grew up steeped in women’s empowerment. At the all-girls school I attended, we were encouraged to take up space and use our voice. We were told, “You can be anything.” It was a privilege not many women get. But as I took those words to heart, I realized…
We recently hosted a LinkedIn Live on building trust through values-based leadership, and thought it deserved a recap and an opportunity for you to dig into the details and actions from it. Focused on the importance of Values-Based Leadership, this series has given current and potential ClearEdge Rising participants, and their allies, a feel for…
One of the many things I admire about great marketers is that the very best of them are not flashy, salesy caricatures of Mad Men episodes and Shark Tank segments. They do not play to Hollywood stereotypes and sometimes they play against them. Rather than brash, bold hucksters holding court, the best-of-the-best marketers today are…
Last week we were thrilled to launch our ClearEdge Rising LinkedIn series “This is Rising” with an inaugural event focused on values-based leadership. Our goal with this series is to share with current and potential ClearEdge Rising members, and their allies, the types of topics, discussions, and learnings they could expect to engage in when…
Every once in a while the right thing to do and the thing you want to do come together. They call it a “best of both worlds” or a “win-win” situation. Driven by scarcity of leadership resources and recognition of the power that comes from having diverse voices and experiences lead the way, we have…
If you’re even remotely connected to the world of marketing, you’ve heard of Google Analytics 4. But, if you’ve made the switch to this new data analytics platform or are realizing you now need to, you probably have a lot of questions. In this overview, we answer a few of the most common questions we…
ChatGPT: What exactly is it good for? Hint: A poet this thing is not. Okay, ChatGPT and generative AI in general are officially a big deal. Big enough to spark some serious questions we hear all the time: Is AI going to change marketing as we know it and a whole host of content-based…
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