Leadership

On this episode of TheEdge podcast, ClearEdge Account Manager Emily Tatum sits down with Leslie Vickrey, ClearEdge CEO, to discuss Leslie’s thoughts on the year ahead in marketing. Leslie shares what a marketing team needs to successfully deliver ROI and impact the bottom line, how all organizations can differentiate themselves from competitors, the rise of voice and video in 2018, how organizations can get a positive return on their CRM and marketing automation tools, and so much more. Listen to this episode of TheEdge if you’re looking for a strong marketing ROI in 2018.

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Speed is the name of the game on this episode of TheEdge podcast. ClearEdge Account Manager, Emily Tatum, sits down with Katie Twohy, ClearEdge Account Director, to discuss the many benefits to an agile marketing strategy. With agile marketing, teams adopt a similar project execution style as traditional technology development teams to rapidly execute projects with visibility and increase productivity. Katie Twohy explains exactly what agile marketing entails, the benefits, which organizations it works best in and so much more. Tune in to learn if agile is a marketing strategy your organization should adopt.

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On this episode of TheEdge podcast, ClearEdge CEO Leslie Vickrey interviews Lauren Jones, Senior Director of Operations at Star Staffing, a fully women operated recruitment firm. The theme of this episode is making life commitments work for you because only a few years ago Lauren started a new life journey that has brought her both work/life balance and fulfillment- something that people spend a lifetime searching for. Lauren speaks to her new journey, which, to give you a hint includes swapping 250 pairs of shoes for 18 chickens, 15 goats, 10 sheep, 8 ducks and 4 dogs. Lauren shares so much actionable insight in this episode on how to achieve fulfillment and balance and she also explains how saying no has brought her more opportunities than yes ever has. Tune in if you’re looking for tips on finding work/life balance and fulfillment.

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On this episode of TheEdge podcast, Michelle Krier, Senior Vice President at ClearEdge Marketing interviews Tammi Heaton, Chief Operations Officer at PrideStaff. Tammi shares how she ended up in the recruitment industry after starting her career as a claims examiner, what making the SIA Global Power 100 Women in Staffing list means to her, how she recommends leveraging informal mentorship to excel in your career and so much more.

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On this episode of The Edge podcast Emily Tatum, Account Manager and Content Strategist at ClearEdge Marketing interviews co-worker Sarah Schunk, Senior Writer and Strategist on the repeal of Net Neutrality. Sarah explains what net neutrality is, why net neutrality was repealed, what small businesses must think about now that the internet is not an equal playing field, if SEO still matters, and so much more. If you utilize the internet in any capacity, take a listen.

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On this episode of The Edge podcast, Michelle Krier, Senior Vice President at ClearEdge Marketing interviews Julie Tabish, Managing Director at Talent Advisory Group. Julie shares with us her winding career path between leaving the investment industry for the talent industry, the gap she saw in the talent market that lead her to launch Talent Advisory Group, the importance of culture and why she’s loving the candidate driven market. Listen to the full episode to hear Julie’s industry insights and inspirational background.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Andrea Wagner, Vice President of Enterprise Sales at Shiftgig, an app that connects businesses with hourly workers. Shiftgig is the destination platform for the average gig worker and side-job hustler and has grown significantly alongside the rise of the gig economy. Andrea shares how she landed at Shiftgig from previous roles at Spherion, CareerBuilder, and Bullhorn, and what has surprised her about entering the gig economy. Andrea also fills us in on her goal behind making “Shiftgig” a verb, how the industry can continue to encourage women to grow and advance, how she minimizes turnover on her teams, and so much more. Tune in for industry knowledge and inspiration!

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Kelly Van Aken, Director of Experience and Technology Solutions at Aerotek, the largest staffing and recruiting company in the United States. Kelly shares how she started out in the recruitment industry 17 years ago, why she thinks a great candidate experience is critical to success, how recruitment firms can stay competitive against internal HR teams, tips behind being an effective leader and what continues to keep her passionate about the industry.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Colleen Whiteside, Senior Partner and Marketing Director at Orion Talent, a full-service recruitment process outsourcing (RPO) organization that specializes in military hiring and skilled talent acquisition. Colleen shares why Orion Talent focuses a segment of its business on military recruitment, her advice to companies going through an acquisition, how she instills cohesion in a remote team, as well as what excites her most about marketing.

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On this episode of The Edge podcast, Michelle Krier, Senior Vice President at ClearEdge and Nikki Leonardi, Director of Account Delivery at ClearEdge sit down to discuss how organizations can best develop a marketing plan for 2018. Michelle and Nikki explain where organizations should start in creating a marketing plan, how to align your overall business goals with your marketing initiatives, how much money organizations should invest in marketing, how to assess ROI and so much more. If you’re interested in creating an effective marketing plan in 2018, this one’s for you.

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