Leadership

On this episode of The Edge, ClearEdge CEO Leslie Vickrey and Emily Tatum discuss ClearEdge’s brand refresh! Leslie and Emily first explain the difference between a brand refresh and a rebrand and then Leslie dives into why she made the decision as the CEO to refresh ClearEdge’s brand. Leslie explains the type of investment a brand refresh entails, questions business owners should ask themselves to determine whether they need a brand refresh and so much more. If you’re contemplating a brand refresh or are interested in the power of brands, tune in!

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On this episode of The Edge, ClearEdge CEO Leslie Vickrey interviews Patti Johnson, CEO of PeopleResults- a management consulting firm that helps leaders and organizations make changes to not only realize their goals, but also reach them. In the interview, Patti provides insight into how she scaled her business from the ground up to now consult clients such as Pepsico, 7/11, Microsoft and many more. Patti has also written a book called Make Waves: Be the One to Start Change at Work & In Life. Patti gives advice on how you can also write and publish a book that compliments both your personal brand and your professional brand.

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Nancy Harris, Founder and CEO of Restart Consulting and co-founder of DisruptHR stops by the ClearEdge office! Nancy shares how organizations identify pain points within your organization, common pain points she’s seeing organizations face, how HR teams can reevaluate their HR process to understand how they can advance their process and more.

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Michelle Krier, ClearEdge’s Senior Vice President, shares how marketing can have a positive impact on organizations’ bottom line, how to identify the type of marketing initiatives you need to invest in for your organization and questions you should ask when vetting marketing agencies to partner with.

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Britni Sehgal, Director of marketing at Envoy, stops by the ClearEdge office to fill us in on how current immigration policy discussions could affect recruitment. Britni shares insight into immigration topics such as how recent government discussions surrounding H1B visas will impact companies who rely on foreign talent, how organizations can utilize foreign talent to close the skills gap. as well as some marketing questions like what excites Britni most about marketing and marketing tools she can’t live without.

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ClearEdge Senior Vice President, Michelle Krier interviews Jocelyn Lincoln, Vice President of Talent Supply Chain Center of Excellence at Kelly Services, one of the first staffing firms in the industry. Jocelyn shares key takeaway messages such as how organizations can use predictive analytics to inform their talent strategy, how organizations can actually execute on their core messaging at every level and trends Jocelyn is seeing in recruitment and talent acquisition today.

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Ann Warren, Vice President of Public Relations at ClearEdge joins Emily to discuss the role public relations plays in organizations’ marketing and communication strategy. Ann shares how PR has changed in the Digital Age, tactics on how to capture the attention of reporters and her thoughts on whether press releases are dead. If you want a cutting edge PR strategy, this one’s for you!

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Brands- every organization has one, but not every organization utilizes their brand to its fullest potential. Janalyn Kidd, ClearEdge’s Senior Creative Director and Brand Strategist sits down with Emily to discuss the topic of branding. Janalyn shares what it means to have a strong brand, the advantages of having a strong brand and how companies can work towards building a stronger brand.

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Emily Tatum interviews Jamie Delsing, Managing Partner, Owner and self proclaimed Chief Motivational Officer at Consultis, a technology staffing firm. Jamie shares her family history within the staffing industry and how her grandfather was one of the first individuals to bring the notion of contract workers into the market place. Jamie explains how the staffing industry has changed since her grandfather began staffing individuals in the 1940’s and what she’s looking forward to in the future of staffing.

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Social media is a huge part of many organizations’ marketing strategy and depending on the type of audience you’re targeting, it could be the most important marketing element. But it has to be done right in order to play a key role in your marketing strategy and serve the possibility of taking your organization to the next level. The first step in taking inventory of you social platforms’ competitive advantage and understand the type of content you should post starts with a social media audit. Digital Marketing Strategist, Maggie Christ, explains what a social media audit is, why it’s crucial for organizations to conduct and how you can get started on an audit today.

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