Leadership

On this episode of The Edge podcast, Michelle Krier, Senior Vice President at ClearEdge and Nikki Leonardi, Director of Account Delivery at ClearEdge sit down to discuss how organizations can best develop a marketing plan for 2018. Michelle and Nikki explain where organizations should start in creating a marketing plan, how to align your overall business goals with your marketing initiatives, how much money organizations should invest in marketing, how to assess ROI and so much more. If you’re interested in creating an effective marketing plan in 2018, this one’s for you.

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On this episode of The Edge, ClearEdge’s Digital Marketing Strategist, Gina Kelly, discusses how to effectively share content on social media. Gina first explains the importance of creating great content because your audience will only share content that grabs their attention and makes a compelling argument. Gina then dives into how to identify on which social channels you should share your content, the best times of day to share, and whether or not you should put money behind your content through social ads and promoted posts.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Rhona Driggs, President of Volt Consulting Group, a global end-to-end talent acquisition and workforce management services provider. Rhona shares her history in the recruitment industry as well Volt’s history with how the company was started on only $13. Rhona describes how her background in staffing has helped her grow her MSP team so quickly over the past year, she shares her leadership mantra, lead how you want to be lead and how the continual evolution in the industry excites her, especially in the MSP space.

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On this episode of The Edge podcast, ClearEdge Senior Vice President Michelle Krier interviews Genia Spencer, Executive Vice President of System One’s Creative and Digital Services division. Genia wasn’t always part of System One, her previous company, TeamPeople, a media staffing organization, was recently acquired by System One and Genia fills us in on why TeamPeople and System One are a great match. Genia also gives us insight into how she got into the recruitment industry, key traits of a good mentor, the importance of having a personal business plan and a new initiative the Women in Leadership council of the American Staffing Association is putting together that every woman in recruitment will want to be a part of.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Joan Davison, President and CEO at Hire Counsel and Mestel & Company, a leading services provider to law firms, corporations and government agencies for today’s new legal economy. As a leader in the recruitment industry, the theme of Joan’s interview is leadership, and Joan begins the interview by sharing how she experienced adversity at a young age that lead her on her successful career path from operations to the c-suite. She also explains why execution is key at all levels of an organization, how she’s remains constantly inspired as a leader, what excites Joan most about being in the recruitment industry and so much more.

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As demand for top technology talent continues to grow, getting open positions in front of job seekers is key to staying competitive. One of the newest and most effective ways to better connect with motivated job seekers is through Google for Jobs. On this episode of the Edge podcast, Emily sits down with Carrie Loch, Senior Director of Digital Marketing at ClearEdge, for an easy-to-understand Google for Jobs 101. Listen in to better understand the process, benefits and importance of leveraging Google’s latest and greatest recruitment tool. Check out more details on our blog on How to Optimize for Google for Jobs.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Gina Chisholm, Director of Marketing and Technology at KellyMitchell Group- a global technical staffing firm. Gina gives us insight into her marketing world at KellyMitchell, including how she manages expectations and priorities from corporate needs to local market needs as well as client to candidate focused programs and internal communications. Gina also shares how her team is closing the technical skills gap we’re seeing among some tech professionals today, new technologies Gina can’t live without, lessons she has learned from her CEO Cassandra Sanford, what she does with her passion for innovation and tech outside of work and so much more. Listen to the episode by clicking the share link below!

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On this episode of The Edge podcast, ClearEdge Senior Vice President Michelle Krier interviews Penny Queller, Senior Vice President and General Manager at Monster. Penny shares why she joined Monster in her new role, how organizations can better attract and engage candidates, the most impactful ways the industry has changed over the past 25 years and advice she would give to individuals in the recruitment industry who want to rise to the top.

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On this episode of The Edge podcast, Emily interviews Lindsay Finlay, director of Education Sales at RIVS Digital Interviews. Lindsay and Emily discuss recruitment software because between Applicant tracking systems, customer relationship and vendor management software, behavioral analytic software, interviewing software the recruitment software space is completely saturated and Lindsay shares with us how to identify recruitment software that’s right for your team. Lindsay shares the benefits of digital, specifically video interviews, software that address multiple recruitment needs so that HR teams are getting the most bang for their buck, her take on predictive analytics when implemented in the interview process and software she thinks is going to become a staple in the interviewing process within the next 5 years.

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On this episode of The Edge podcast, ClearEdge CEO Leslie Vickrey interviews Megan McCann, CEO and founder of McCann Partners, an IT recruitment firm. Megan shares how she landed in the IT recruitment space, the reality behind being an entrepreneur and owning your own company, advice Megan would give to business owners looking to sell their company and so much more! If you’re a business owner, you’ll find golden nuggets of information in this episode. Enjoy!

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